Mondsee Schifffahrt Meindl
Identity for a boat company at lake Mondsee
Werbe Design Akademie
For this project we worked in groups as “test agencies”.
The assignment was to create a new brand identity and a marketing-communication concept for the shipping company “Schifffahrt Meindl Mondsee” at lake Mondsee (eng: “moon lake”).
The crescent moon was the base for both the main design element and the logo.
Combined with colours and colour gradients, we used it to represent the sparkling water of the lake and all the different offers of the company – you can find it everywhere, from business cards to city lights.
Our team, consisting of Alexander Gorbach, Stefan Leberer, Matthias Warter & myself, worked together very closely on everything. Additionally I was responsible for the icons and the map.
The final project included stationery, business cards, tickets, brochures, a website (Alexander), an image video (Matthias), a poster campaign (Stefan), marketing measures..
In 2018, the project won the 3rd place of the „Salzburger Landespreis“, a contest for marketing, communication and design in Salzburg, Austria.