I'm Sandra, a Senior Product Designer with 7+ years of experience. 🏔️🎡

I'm Sandra, a Senior Product Designer with 7+ years of experience. 🏔️🎡

I have a soft spot for complicated problems and clean interfaces. I follow the data to connect the dots and turn ambiguity into clear, meaningful user experiences. Whether it’s evolving legacy tools for 50M+ users or pioneering AI-native experiences, I balance user needs with business goals.

I have a soft spot for complicated problems and clean interfaces. I follow the data to connect the dots and turn ambiguity into clear, meaningful user experiences. Whether it’s evolving legacy tools for 50M+ users or pioneering AI-native experiences, I balance user needs with business goals.

I have a soft spot for complicated problems and clean interfaces. I follow the data to connect the dots and turn ambiguity into clear, meaningful user experiences. Whether it’s evolving legacy tools for 50M+ users or pioneering AI-native experiences, I balance user needs with business goals.

product design
Strategy
UX WRITING
USER RESEARCH
DATA VIsualisation

I design for….

users.

coming soon

Tooling for thought: the big impact of small decisions

Refining MeisterTask's core interaction patterns to eliminate cognitive drag across the suite. Systemic UI/UX improvements reduced unintended user actions by 35% and doubled initial activation.

SaaS

Core UX

Optimisation

simplicity.

A new view: simplifying project management

Introducing a List View in MeisterTask to lower the entry barrier for non-technical teams. By evolving beyond Kanban with a lean MVP, we accelerated shipping by 8 weeks and drove a 30% increase in user retention.

B2B/B2C

Activation

MVP

growth.

The Monetization Friction: Designing for Value

Defining the boundary between user needs and commercial value. A systemic overhaul of project limits and paywall triggers that aligned user behavior with a 3x increase in Business tier revenue.

Monetisation

Revenue

Business

innovation.

AI as Catalyst:
From 5-Day Sprint to Board-Backed Initiative

By reducing R&D discovery time by 94%, I led the design strategy for a 5-day sprint that secured board backing for a core roadmap initiative. This established the behavioural logic and intent-validation powering the strategic pivot toward an AI-native ecosystem.

AI/ML

Strategy

Sprint

Working with Sandra was an absolute pleasure. She is exceptionally knowledgeable in design thinking, ideation, research and execution. She advocates for the customer and a focus on real user problems, while balancing business needs.

Her calm and responsive demeanor leads to excellent sync and async collaboration and communication.

The out-of-the-box thinking and innovation that Sandra brings is second to none. She is always pushing for a better, easier, smoother solution but is able to adapt these to technical constraints with ease.

Throughout the many years we worked together I saw Sandra be incredibly adept at managing change in both team formations and scopes. She can adapt to new team structures, project briefs and KPIs like no-one I have ever worked with.

Senior Product Manager @ Meister

Sandra has a remarkable ability to balance creative vision with practical solutions, making her a crucial contributor to our team’s success. She is collaborative and proactive, regularly seeking feedback and pushing boundaries in design thinking.
Her attention to detail and structured approach to design have made her the go-to for complex projects, and she takes ownership to see them through from concept to final implementation.

Design Lead @ Meister

In all of Sandra's efforts, she is organized, efficient, and a great collaborator and team member. The work she creates is well-researched and presented. We would undoubtedly recommend Sandra as a great Senior Product Designer.

Belen Caeiro

VP Product @ Meister

Working with Sandra was an absolute pleasure. She is exceptionally knowledgeable in design thinking, ideation, research and execution. She advocates for the customer and a focus on real user problems, while balancing business needs.

Her calm and responsive demeanor leads to excellent sync and async collaboration and communication.

The out-of-the-box thinking and innovation that Sandra brings is second to none. She is always pushing for a better, easier, smoother solution but is able to adapt these to technical constraints with ease.

Throughout the many years we worked together I saw Sandra be incredibly adept at managing change in both team formations and scopes. She can adapt to new team structures, project briefs and KPIs like no-one I have ever worked with.

Senior Product Manager @ Meister

Sandra has a remarkable ability to balance creative vision with practical solutions, making her a crucial contributor to our team’s success. She is collaborative and proactive, regularly seeking feedback and pushing boundaries in design thinking.
Her attention to detail and structured approach to design have made her the go-to for complex projects, and she takes ownership to see them through from concept to final implementation.

Design Lead @ Meister

In all of Sandra's efforts, she is organized, efficient, and a great collaborator and team member. The work she creates is well-researched and presented. We would undoubtedly recommend Sandra as a great Senior Product Designer.

Belen Caeiro

VP Product @ Meister